SWOT ANALSYIS

 

 Introduction:

 

 Lipton green tea is the named after Sir Thomas Lipton in the 19th century and slowly this product gain global recognition. It is a fantastic tea and it is now available in a variety of flavors.

 

Here are some points that will tell you about this:

Strengths:

• Green tea is enriched with flavor and taste 

• Recognized globally 

 • Having refreshing aroma 

• Availability in quality Packing 

• Good Marketing

 • Providing certain health benefits

 • Promoting health awareness

Weakness:

• Alternate products are available 

• High Price as compared to other similar products 

• Moisture hazardous 

• Competitors have made similar products 

• May cause stomach problems to some people 

• Overall Strong Competition is present 

• Least penetration to rural areas

 

Opportunities:

• Provide Awareness 

• Target should be health concern customers 

• Promote Health Benefits 

• Should be available in cheaper packets also 

• Have ability to capture more population of every age 

• Name should be distinctive for more popularity

 • Chances of new products with more nutritive value 

• Access to rural areas

Threats:

• Competitors selling rate is low 

• Threats from other similar brands  

• They have to follow extra regulation on imports and exports  

• Constant image maintenance is crucial 

• New products entrance 

• Population whose preferences are other alternatives. I.e. Tea, Coffee

 • Duplicate products manufacturers