Introduction: Lipton green tea is the named after Sir Thomas Lipton in the 19th century and slowly this product gain global recognition. It is a fantastic tea and it is now available in a variety of flavors. Here are some points that will tell you about this: Strengths: • Green tea is enriched with flavor and taste • Recognized globally • Having refreshing aroma • Availability in quality Packing • Good Marketing • Providing certain health benefits • Promoting health awareness Weakness: • Alternate products are available • High Price as compared to other similar products • Moisture hazardous • Competitors have made similar products • May cause stomach problems to some people • Overall Strong Competition is present • Least penetration to rural areas Opportunities: • Provide Awareness • Target should be health concern customer...